Business trends in the small to midsize business world are changing daily. Information on how to host your data in the cloud, tweet your newest thought and develop your business model around the latest technology surrounds our world in the press, in the media and from our peers. What is the best fit for your company and what is your strategy for change?
Recently, I took a hard look at what my business image was projecting. I asked myself: Does this represent my style of doing business? Am I utilizing the same brand for my website, my e-newsletter and my business materials? What is my main form of communicating to my clients and franchisees? What are others using for social media and what meets my needs of expression? If everyone is moving towards mobile technology through smart phones and tablets, should I channel my company’s services and solutions into their handheld devices? And by not developing a mobile strategy, how long will my company last? Does my current method of delivering product and payment remittance meet the latest standards in electronic services?
After reading the article: Do You Have A Mobile First Strategy? You Should! by Daniel Burress, I thought I could cut myself some slack as I have plans in place that coordinate my mobile strategy. I rebuilt my website, I have reprinted my business materials, I have a new app for a smartphone coming out soon and I have Go Payment for client remittances. For a split second, it dimmed my constant questioning of my technology environment. There is so much more to update and refine, but I felt assured that I was on the right track. But that is only a momentary blip on the screen. Change is just around the corner. What I will continue to read are the articles about what a 20 and 30 year old is trending. They are my future clients and how they move in their high speed chase for a better solution is something we all need to plan for.
Do You Have A Mobile First Strategy? You Should!
Who Moved My Cheese? Always moving toward the best technology – good post Chrissie.