Name That Company Do you know how Steve Jobs was inspired to create the company name “Apple”? Where did the name “Tesla” come from for Tesla Motors? How about Technology In A Box? Well, I can give you that story. It was born from four companies that could contribute to one company with different skillsets,… Continue Reading
Category Archives: michigan business
In the Life/Work of a Small Business
Pre-Small Business Life/Work Balance: Not a concept that I knew of in 1979 when I graduated from college. I knew full-time work, part-time work and grad school. (Yes, of course at the same time) I knew how to work for others, do the job, do your best and go home, or in my case, go… Continue Reading
Location, Location, Location
I’ve been in a home office for 9 years and was in a rented office 15 years before that. The 9 years has correlated with the increased ability to create a business environment that is strictly online. It also has to do with my virtual workforce and the freedom to tap into talent from around… Continue Reading
Your Logo Reflects You
When I was branching off into my company, my logo was the first item to tackle. I wanted my logo to reflect my style of work, my style of design and have a hidden meaning as so many famous brands do. Your logo will be the foundation of your branding. If you are a… Continue Reading
Interview With Christine
Introduction As one of Christine’s virtual bookkeepers, we don’t get to spend much time together. Typically, she works in Michigan, while I work around the globe. However, I always enjoy and value our time together. I really admire Christine for her success in business, academics, and public speaking at conferences like Scaling New Heights. I… Continue Reading
